The ethos used in this ad to raise awareness for the
National Women’s Soccer Team, and in general, women’s rights, is essential in
delivering the main message behind this video. This commercial consists of
multiple very popular celebrities, including Ellen DeGeneres, Julia Roberts, Zendaya,
David Beckham, Reese Witherspoon, and James Corden. By having well-known and
admired celebrities speak about women’s rights, this ad successfully encourages
its audience to join the fight for women. As these celebrities “pass the ball”
for their wives, mothers, and daughters, they are revealing that they stand
with women and hope others will choose to do the same. One of the major issues
that led to the making of this video is the current pay gap between the Men’s and Women’s National Soccer Teams. Therefore, by including David Beckham, a
male professional soccer player, in this video, the producers argue that even
the male players support the women and believe they should have equal rights. I
believe this ad was extremely successful mainly due to its ethos because if
they hadn’t included celebrities, it wouldn’t have attracted such a large
audience. In addition, two television hosts, Ellen DeGeneres and James Corden,
spoke in this video, and as a result, shared the video on their shows, which
also attracted a wider audience. In my opinion, the difference in pay between male
and female athletes is ridiculous and unfair, so by watching this video, I was definitely
encouraged and inspired to “pass the ball” and take a stand for women’s rights.
I agree with your statement about the main use of ethos was having celebrities in the commercial. Along with that, they had mostly female influences in the commercial such as talk show host, Ellen DeGeneres, and Disney actress, Zendaya. They use pathos by mentioning their mothers, daughters, and sisters so that the audience could relate. The repetition of the phrase "pass the ball" grabbed viewers attention and kept them focused on the main idea.
ReplyDeleteI agree with your statement that the payment situation between men's and women's soccer teams are unfair and should be changed. I believe that they should take this video to their managers and demand for a change in the way they are being paid.
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