Pathos in the 1960's Xerox Machine Commercial

The 1960's Xerox Machine Commercial makes a strong appeal to the audience's emotion. The commercial utilizes music, diction, and a testimonial from a female secretary to make this appeal. The commercial opens with a female secretary describing her many faults when it comes to completing her work assignments. The music that is plays as she speaks emphasizes her incompetence by playing a tune that signifies failure and lack of intelligence. The music is also light and humorous, which makes the woman appear as some sort of joke. The use of music here is an appeal to pathos because it shows the audience that the woman is unintelligent and it allows them to laugh at her many failures. Although the woman is clearly incompetent she appears happy, the reason being is she is able to complete her professional duties with the help Xerox machine. When showcasing the product the woman uses words with positive connotations to describe the machine. She raves about its ability and how it has helped her complete her secretarial duties in short time.  She also gives a positive testimonial while showcasing the product. She makes it evident how the machine has assisted and how happy she is. These positive words appeal to the audience's emotions because it makes them feel good about buying the product since it's described to be a quality product.